About SALT
I’m a Social Media Strategist Who Believes in the Power of Authentic Connection and Strategic Storytelling.
In a world where everyone is vying for attention on social media, I’m here to show you how to stand out authentically and effectively.
My JOURNEY
Years ago, I found myself in a place so many ambitious entrepreneurs can relate to. I had a business I was passionate about, but I was drowning in the noise of social media. I was posting constantly but not seeing the engagement or growth I craved.
Then, after a particularly low engagement post, I had an epiphany: I was trying to be someone I wasn’t. I was mimicking what I saw others doing instead of embracing my unique voice and perspective.
That realization was my turning point. I dove deep into the psychology of social media, the art of storytelling, and the science of algorithms. I tested, tweaked, and refined my approach until I cracked the code for myself—and then I knew I had to share this with others.
2016
The Humble Beginnings
Started a blog about social media tips while working a 9-to-5 job in marketing. The blog gained a small but dedicated following.
2018
The Struggle and the Pivot
Struggled to scale my consulting business and faced financial difficulties. Decided to pivot and offer social media management services.
2019
The Breakthrough
Landed a high-profile client who loved my work and referred me to other businesses. Revenue doubled within three months.
2020
The Group Coaching Program
Launched my first group coaching program, "Social Media Mastery," helping businesses create and implement a winning social media strategy.
2023
The Present Success
Currently running a successful social media coaching business with a team of 10, multiple income streams, and a community of thousands of entrepreneurs and businesses who have benefited from my programs.
My MISSION
Today, that passion has evolved into a mission: to empower entrepreneurs like you to use social media as a tool to build a loyal community, amplify your message, and drive tangible business results. I’ve worked with hundreds of clients—from solo entrepreneurs to established brands—helping them to:
Craft a compelling, authentic online presence
Develop a content strategy that resonates and engages
Turn followers into loyal customers and brand advocates
Navigate the ever-changing landscape of algorithms
WHAT'S SOCIAL MEDIA COACHING All About?
As your coach, I have one goal—to help you master the art and science of social media, so you can:
Connect deeply with your ideal audience
Share your message in a way that feels true to you
Grow your business organically and sustainably
Enjoy the process, knowing you are making a real impact
